Other terms you s earch might have a list-and who knows - the featured content might already be yours. There’s a featured snippet in the form of a paragraph. Put yourself in the shoes of someone new to marketing who may not understand common terms or acronyms.įor example, I searched, “ What is a CTA in marketing?” Snippets often show up for information and long-form search queries, so what questions does your audience ask? One of the best ways to find s nippet opportunities is to think like your audience. Tip #1: Use Google To Uncover Featured Snippet Opportunities Those aren’t snippets, though they are closely related. Note : There are other features, like rich answers and structured data, which change the look of your site in the SERPs. Table snippets provide answers in the form of - you guessed it - tables. There are also table and chart featured snippets. desktop search results have a featured snippet-and not all of them are a list.įeatured snippets can also answer questions with an extended paragraph, like this: What Are The Different Types of Featured Snippets You don’t have to be number one in your industry, either.Īccording to Getstat, 70 percent of snippets come from sites that aren’t in the top-ranking organic position.Īny company, regardless of size or budget, c an earn a spot at position zero if you do it right. The best part? You don’t have to pay extra advertising fees to rank for them. Plus, they’ll boost your company’s credibility. They also give you tons of exposure, and keep your website visible. Just look at how much space a featured snippet takes up!įeatured snippets dominate the SERPs, occupying almost all the space above the fold in some cases. Rather than the standard one or two-line meta description, users see more text, sometimes including bullet points and longer explanations. Featured snippets are generally in the form of a list, chart, or video and often appear for informational or long-form search queries. What is a Google Featured Snippet?įeatured snippets are extended search results that appear at the top of Google and provide users with a quick answer to their questions. Want to snag the coveted featured snippet spot? Here’s what you need to know. Here’s another reason why I love them: featured snippets account for 35.1 percent of total clicks, which means you need to optimize for them if you want traffic. In fact, the featured snippet is sometimes called “Position 0” because it shows up before traditional search results. Featured snippets allow marketers to outrank competitors, boost conversions, and drive tons of targeted traffic. They aren’t just helpful for the average person, though. Why do I love featured snippets so much? Because they provide readers with valuable information right in the search results, making them convenient and useful. That’s because Google search results are now full of many features, including the knowledge graph, people also ask questions, and one of my favorite features -the featured snippet. You might have noticed the top search results aren’t just links anymore.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |